Bill Wernecke, Founder

Bill Wernecke


Bill joined Pegasus Partners’ predecessor firm Reinhart Partners in 2010 and has served as Director of Wealth Management Services since then, focusing on corporate management policies, marketing, and integration of new Wealth Management Advisors into the firm.

He continues to serve a wide variety of families as principal Wealth Management Advisor, with specialties in family and private firms, business sales, and multi-generational wealth transfer.

Prior to Pegasus Partners, Bill was President and CEO of Cedarburg Lumber, a family firm, and spent five years as Senior Vice President for humor website the Onion.

Bill has a BA in Economics and Latin American Studies from Stanford University and received his MBA from the Kellogg School of Management at Northwestern University.

He is a past President of the University School Board of Trustees, the Cedarburg-Grafton Rotary Club, and the Forward Cedarburg economic development group.  He currently serves on the University School of Milwaukee Endowment Board and does significant pro bono work.  He and his wife Susan have four children and he enjoys golf, travel, sporting and music events, and reading.